Online Travel Statistics

Online Travel Statistics

The Travel Industry Association of America (TIA) launched their yearly Travelers’ Use of the Internet research study in December 2003. The research study reveals a boost in the variety of individuals utilizing the web to research study and book travel.
TIA discovered that 30% of the adult U.S. population (63.8 million) seek advice from the web for travel info. These tourists invest (typically) $300 more on travel, and almost 40% had a yearly home earnings above $75,000.
Online tourists browse to 2 or more travel sites, investing an average of 37 minutes. Within this group of online tourists, 32 million individuals made travel plans solely through the web (a figure anticipated to grow according to the TIA).
10 million tourists reacted to email projects, triggering the TIA to think that e-mail projects are promoting unintended travel.
TIA specified that the leading 10 travel sites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Low-cost Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your organization materials lodging, property, shopping, leisure, dining, occasions or traveler associated specialized services, it might be smart to position ads with these sites. , if you are not making complete usage of the web for your marketing projects you are missing out on 30% of your possible market.
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As online tourists’ practices end up being more advanced you will discover them anticipating to reserve and discover whatever from one area.

Online tourists browse to 2 or more travel sites, investing an average of 37 minutes. They research study and compare rates, examine schedules and book journeys. The number of individuals really scheduling online increased by 8% over 2002 and grew to 42.2 million individuals in 2003. Within this group of online tourists, 32 million individuals made travel plans solely through the web (a figure anticipated to grow according to the TIA).

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